CAT | SEO
While writing this article i was thinking to make my blog more effective and convertable through different ways working for different clients and project just writing some essential seo practices and se techniques.
First of all Be patient. SEO isn’t about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.
Ask a lot of questions when hiring an SEO company. It’s your job to know what kind of tactics the company uses. Ask for specifics. Ask if there are any risks involved. Then get online yourself and do your own research—about the company, about the tactics they discussed, and so forth.
Become a student of SEO. If you’re taking the do-it-yourself route, you’ll have to become a student of SEO and learn as much as you can. Luckily for you, there are plenty of great Web resources.
Include a site map page. Spiders can’t index pages that can’t be crawled. A site map will help spiders find all the important pages on your site, and help the spider understand your site’s hierarchy. This is especially helpful if your site has a hard-to-crawl navigation menu. If your site is large, make several site map pages. Keep each one to less than 100 links. I tell clients 75 is the max to be safe.
Make SEO-friendly URLs. Use keywords in your URLs and file names, such as yourdomain.com/red-widgets.html. Don’t overdo it, though. A file with 3+ hyphens tends to look spammy and users may be hesitant to click on it. Related bonus tip: Use hyphens in URLs and file names, not underscores. Hyphens are treated as a “space,” while underscores are not.
Do keyword research at the start of the project. If you’re on a tight budget, use the free versions of Keyword Discovery or WordTracker, both of which also have more powerful paid versions. Ignore the numbers these tools show; what’s important is the relative volume of one keyword to another. Another good free tool is Google’s AdWords Keyword Tool, which doesn’t show exact numbers.
Open up a PPC account. Whether it’s Google’s AdWords or Yahoo’s Search Marketing or something else, this is a great way to get actual search volume for your keywords. Yes, it costs money, but if you have the budget it’s worth the investment. It’s also the solution if you didn’t like the “Be patient” suggestion above and are looking for instant visibility.
Use a unique and relevant title and meta description on every page. The page title is the single most important on-page SEO factor. It’s rare to rank highly for a primary term (2-3 words) without that term being part of the page title. The meta description tag won’t help you rank, but it will often appear as the text snippet below your listing, so it should include the relevant keyword(s) and be written so as to encourage searchers to click on your listing. Related bonus tip: You can ignore the Keywords meta altogether if you’d like; it’s close to inconsequential. If you use it, put misspellings in there, and any related keywords that don’t appear on the page.
Write for users first. Google, Yahoo, etc., have pretty powerful bots crawling the web, but to my knowledge these bots have never bought anything online, signed up for a newsletter, or picked up the phone to call about your services. Humans do those things, so write your page copy with humans in mind. Yes, you need keywords in the text, but don’t stuff each page like a Thanksgiving turkey. Keep it readable.
Create great, unique content. This is important for everyone, but it’s a particular challenge for online retailers. If you’re selling the same widget that 50 other retailers are selling, and everyone is using the boilerplate descriptions from the manufacturer, this is a great opportunity. Write your own product descriptions, using the keyword research you did earlier (see #9 above) to target actual words searchers use, and make product pages that blow the competition away. Plus, retailer or not, great content is a great way to get inbound links.
Use your keywords as anchor text when linking internally. Anchor text helps tells spiders what the linked-to page is about. Links that say “click here” do nothing for your search engine visibility.
Build links intelligently. Submit your site to quality, trusted directories such as Yahoo, DMOZ, Business.com, Aviva, and Best of the web. Seek links from authority sites in your industry. If local search matters to you (more on that coming up), seek links from trusted sites in your geographic area—the Chamber of Commerce, etc. Analyze the inbound links to your competitors to find links you can acquire, too.
Use press releases wisely. Developing a relationship with media covering your industry or your local region can be a great source of exposure, including getting links from trusted media web sites. Distributing releases online can be an effective link building tactic, and opens the door for exposure in news search sites. Related bonus tip: Only issue a release when you have something newsworthy to report. Don’t waste journalists’ time.
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Every website worth its name is today swearing by Google Page Rank. To put it simply, Google Page Rank is a tool developed by Google, based on clearly defined set of algorithms, to determine the importance of a website or a webpage. PR or Page Rank is determined by the number of websites linking to the particular website. Here the catch is that the linking websites should be relevant to the linked website and must have high page ranks themselves.
Search Engine Optimization is at the root of the need for improving the Page Rank of a website. The higher your Google PR, the higher your website would be listed in the Google Search. The more number of websites are linked to yours, the more votes you would get for getting a higher PR.
The relevance of the linking websites is very important. Mere linking to websites whose page ranks are abysmally low, does not in any way help to get your PR improved. There are no easy approach to improving your PR all of a sudden. Obviously if you are exchanging links with reputed websites with high Page Rankings, then you are well on your way to improving the PR of your website. Here again the relevance of the linking websites to your website is very crucial.
A Web Development website would achieve no purpose if it were to link with many internet marketing or art websites.
Linking to websites without exchanging or adding their links to your website is actually more rewarding. But this often comes at a price. Free linking without exchanging is often a waste of time since most of the free-linking websites make you wait interminably.
Page Rank of the website or webpage linking with your site is very important. This determines the number of votes that your website receives on account of such linking. Every new website or webpage starts with a Page Rank Zero. Google updates the Page Rank on a regular basis. Hence care must be taken to ensure that the web page you are linking with has a high PR.
It is better to ensure that there are fewer links outgoing on the page that you are linking with, so that you receive more PR value. The higher the links, the larger the sharing of PR value. To explain further, if you link with a webpage with PR of 6 which has 100 outgoing links, the PR value you receive would be considerably less than that you would receive when you link with a webpage of PR 4 which has only 10 outgoing links.
Web pages which display your links in Java Script do not help you improve your PR. Similarly if your links are ones which are redirected ,they too have no value or bearing on your PR. Most websites which offer free linking services actually trick their clients by such links which have no value.
Page Rank of your website can be improved considerably by two methods. One is to build a website with such quality and content that other websites would automatically want to link with. The PR would improve dramatically on its own. The other method is if you are building a marketing or product oriented website, then better work hard by link building with high PR websites.
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